I’m excited to share the clothing designs I created for ESPTR, a vibrant car culture brand that hosts events all across the UK. With a community of 70k passionate followers and growing sponsorships, ESPTR needed something that truly captured their dynamic spirit.
Project Overview
For this project, the goal was to design apparel that not only looked great but also embodied the energy and enthusiasm of ESPTR's events. This included everything from hoodies to t-shirts, each piece showcasing bold, gradient-rich graphics that resonate with car enthusiasts.
Design Process
Concept Development: The journey began with brainstorming sessions to understand the brand’s essence and the expectations of their audience.
Graphic Design: I focused on creating vibrant, eye-catching designs using bold gradients and dynamic elements to reflect the excitement of the car culture.
Prototyping and Feedback: Multiple prototypes were developed and refined based on feedback to ensure the designs were both visually striking and aligned with the brand’s identity.
Working on this project was a thrilling experience and a refreshing change from my usual projects. It challenged me to think outside the box and push the boundaries of traditional apparel design. I look forward to more opportunities like this in the future.