Branding is the emotional connection customers feel with a company, it’s the trust, loyalty, and recognition sparked by a logo, color, or design. For businesses in Leicester, great design goes beyond aesthetics; it’s about creating meaningful connections and delivering on promises that inspire trust. At CL42ITY, we believe branding is the foundation for growth, helping businesses build loyalty and stand out in a competitive market.
I’m Jai, a multidisciplinary designer based in Leicester, and CL42ITY is where I bring bold ideas to life through design that is as strategic as it is striking. Every project you see here is crafted by me. No outsourcing, no teams. Just a hands-on, personal approach to branding and design.
Over the years, I’ve worked across a wide mix of industries, creating everything from full brand identities and websites to campaign visuals for major events and public-facing projects. Whether it’s a logo for a start-up or graphics for a national-scale event, I bring the same energy, attention to detail, and creative thinking to every brief.
Design isn’t just what I do. It’s how I see the world. My background also includes large-scale mural work and public art, which feeds into a love for bold, expressive visuals that cut through the noise. That influence often shows up in the way I use space, type, and colour. Always with a purpose. Always with clarity.
What I do
• Branding and logo design
• Web design and development
• Packaging and print materials
• Campaign visuals and event graphics
• Marketing and social media assets
I work closely with each client, taking the time to understand their goals and build design solutions that feel authentic and effective. No fluff. No filters. Just honest design, built from the ground up.
If you're looking for a creative partner who can take your brand seriously while keeping the process relaxed and collaborative, I’d love to chat.
